The Secret to Eliminating the Mom Penalty

Support Working Moms

When you support working mothers, you help women eliminate the mom penalty. Your support leads to higher retention of talented colleagues, breaks down barriers that discourage women's excellence, and helps black women in particular to rise up rather than being looked over for professional advancement.

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3/4

women ages 30-49 in the workforce are mothers

70%

working parents do not have another caregiver in the home

72%

working moms and dads agree that women are penalized in their careers for starting families

Challenges That Working Mothers Face

Practical Work-Life Balance

Parents may find it difficult to engage in work environments that are not attentive to normal day-to-day needs. When it is left up to parents, work and home life can suffer for lack of support and lack of resources to cope when scheduling and other conflicts come to light.

Latina and Black Mothers are expected to be responsible for the greater share of housework while trying to build their careers.

Cultural Dissonance

There are many culturally significant practices, milestones, and expectations of parents. When common understanding of parents' needs are defined by dominate cultural expectation, then needs of parents of color, indigenous, and diverse backgrounds are not likely to be address in policies as written and enforced.

Bias attitudes about what parents need can increase the professional deficit black working mothers already experience.

Poor Peer Support

Many working adults are actively engaged in parenting partnerships in support of grandchildren, friends' children, and extended family. However, the work environment can easily lend to working parents feeling alone, isolated, and otherwise without per and manager support.

Social belonging is essential at work, yet lack of understanding the challenges working mothers face can lead to isolation and burnout.

Get to know what we do with organizations looking to support working mothers.

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What Can Companies Do To Eliminate The Mom Penalty?

Train managers to be aware of and attentive to the unique needs of working mothers.

Managers can help retain younger parents who have a 200% increased risk of burnout than white male counterparts.

Provide health and well-being support such as coaches to journey with working parents.

Wholistic support facilitates diversity, equity, inclusion, and belonging that honors individual's needs as people.

Discover and develop strengths-based skills and practices that benefit parents at home and work.

Investment benefits mothers as they are already showing higher levels of ambition at work than women overall.

Build intentional community and support networks for parents as part of the work environment.

Working mothers can not do it all for themselves and need community to create sustainable change in work culture.

Break the Exclusion Cycle

One anonymous worker in the United Kingdom said "I get paid well to do something I enjoy, and…[I’m] surrounded by clever, funny, like-minded people. And for 45 or 50 hours every week, I feel isolated.”
- Harvard Business Review

With the help of scientifically proven practices and research-based tools and resources, Incredible Family is helping companies break the cycles causing working mothers to feel alone. When we help parents avoid hidden resentments and burnout then companies can prevent the loss of valuable employees and the expenses that turnover brings.

Learn more about our solutions.